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Companies across industries are competing to get noticed online. That’s why digital marketing professionals are in demand and the need to retain talent is high on the agenda for many HR professionals. Employee experience (EX) has become a must for companies wanting to attract and retain key talent. That’s why according to wtw’s 2021 Employee Experience Survey, 92 percent of organizations are prioritizing EX enhancements over the next three years compared to just 52 percent pre-pandemic to increase employee engagement, drive productivity and create a happier workforce.
As the need for digital marketers continues to grow (just see what CMOs are saying in our report), companies need to offer people more to stay. It’s no longer about unlimited holidays or bonuses, marketers want to work in an environment that values their talents and offers continuous learning opportunities and a clear career path. But how can your company achieve that? In this blog, we look at six effective ways to ensure your company retains the digital marketing talent needed to drive digital transformation.
Accelerate Digital Maturity
Rationale - Digital marketers are always on the lookout for the next big thing. By nature, they are curious and driven and want to use technology to drive engagement, leads and revenue. This means they want to work for digitally mature companies that provide access to the latest technology to drive online marketing activities but also collaborate and communicate in this age of hybrid and remote working.
Benefits - Deloitte research found that research workers at digitally mature companies are five times more likely to be provided with the resources to innovate. And this is not limited to millennials but applies across the board and across all age groups, demonstrating a recognition of the influence of the digital environment. Organizations that nail down a digital strategy that includes people along with processes and technology are more successful in retaining talent.
“Our office is something we are pleased with. We consider it the little magnet; it is wanting.”Henry Walker
Mature organizations emphasize transforming the business through targeted improvements in innovation, decision-making, and talent engagement. These are the types of organizations people want to work for as they can pivot in response to challenges and offer a better employee experience and long-term career outlook than less mature organizations.
Plus, 66 percent of employers expect to get a return on investment in upskilling and reskilling within one year according to ‘The Future of Jobs 2020’ report.