What is Marketing Automation?
So what exactly is marketing automation? Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels. Generally, these can include repetitive, albeit essential, tasks such as sending emails, social media, and managing contact information. When used correctly, marketing automation allows you to efficiently and effectively generate leads and nurture prospects at every stage of the customer journey, allowing you to drive more revenue and maximize ROI – all without having to sacrifice the quality of your work. Through the implementation of streamlined workflows, marketing automation can help you to achieve more, faster. Marketing automation is not a replacement for you or your skillset. It will simply enhance your existing capabilities.
- Imagine a user visits your website and downloads a brochure for a particular product or service.
- Their contact details are sent to your CRM. From here, you can access information on this lead’s history and interactions with your company.
- An email is then sent to them, thanking them for downloading the brochure. The content is personalized based on the information you have regarding the user.
Marketing Automation Tools & Platforms
Now that we’re up to speed with the benefits, we’re going to look at a variety of marketing automation platforms. These pieces of marketing automation software are designed to drive insight and efficiency, leading to progressively better promotional outcomes in the process.
Get response is incredibly accessible and its seamless scalability allows you to maintain the same systems even if your business grows or shrinks significantly in a short space of time. This platform is compatible with eCommerce sales, and it also comes with a handy landing page builder tool and video tutorials. Get Response offers a full marketing automation plan including support and webinars for the reasonable price of $44 per month.